I'm Erin - lover of books, planners and spreadsheets...you see where this is going.  

Photo of Erin Tolbert

I have a BS from Michigan State University, over 10 years of experience in the book industry along with a strong customer service and project management background, ranging from work in hospital administration, to book marketing and library acquisitions. Oh, and I love making things pretty. In fact, I was designing restaurant menus when I was 12.

My Mission

I firmly believe that finding a comfortable work-life balance is of utmost importance. When you're an author you're not "just a writer" and I totally get that. You balance a lot, and you're pretty amazing. Making time to work on your craft is hard enough, let alone finding the time to handle all the other authorpreneuer responsibilities.

I'm passionate about helping take some of the weight off your mind so you can focus on your writing, research or networking, so you can attend conferences or hey, maybe even take a nap. You deserve it. I want to help you with those items on your To-Do list that keep getting pushed to the bottom - perhaps you have no time or interest in learning the ins and outs of uploading your books to each retailer, or maybe you really don't like scheduling those newsletters. I want you to focus on the areas where your time is best spent. Allow me to help you so you can...

Balance less. Enjoy more. 

Ready to delegate? Check out my services and packages. 


Testimonials

I CANNOT run my author business without Erin. She’s prompt, insanely efficient, and keeps on top of all the things I would otherwise forget about because, as a full-time author, I basically never know what day of the week it is. She’s very well versed in the ins and outs of the entire self-publishing business and frequently comes up with ideas I hadn’t ever thought about. Finding a PA I didn’t have to TRAIN was like finding a unicorn. But mitts off! I’m never letting her go!

- Kait Nolan, RITA® Award-winning and USA Today Bestselling author


Erin has been exactly who I needed on my team for so long! She is able to handle absolutely anything, is a fantastic communicator, and keeps me and my “stuff” (so much stuff!) organized. Knowing that I’ve got Erin has decreased my stress level and increased my excitement about my business!

- Erin Nicholas, New York Times and USA Today Bestselling Author


Erin is, simply put, amazing. She makes it possible for me to focus on my writing and stories while she helps me with so much more in the background. She has an in-depth understanding of the book industry. She is professional, has excellent branding instincts for different projects, and is detail oriented, timely, and highly organized. There’s all of that, and she’s also kind and funny. I trust her completely and am thrilled to have her as my assistant!

- J.H. Croix, USA Today Bestselling Author


I’ve had the pleasure of working with Erin for the last few years. She is always incredibly prompt, organized, and reliable. Erin has managed my monthly social media content as well as book launches and has worked with my publishers for special promotions. Erin has made the promotional side of publishing an absolute breeze. She is a joy and pleasure to work with!

- Victoria James, New York Times and USA Today Bestselling Author


“The worst part about Erin the PA is that there is only one Erin the PA. She is the most amazing, organized, forward-thinking, kind, self-motivated person I’ve ever had the great pleasure to work with. She has a waiting list as long as her arm of authors who want to work with her, so if you are somehow offered a coveted spot, TAKE IT. You will never regret it. Best decision I ever made in my author career was to hire her. She has saved my sanity – and my career! – more than once. 10 stars”

- Erin Wright, Co-founder of Wide for the Win and USA Today Bestselling Author


Erin is an administrative GODDESS! She is an invaluable part of my team and I literally could not be as successful as I am without her. Her organizational savvy, creativity, and marketing skills are top notch. The bonus? She is simply a lovely human :)

-Tessa Layne/TS Layne, USA Today Bestselling Author


As an indie author, the amount of tasks I need done but don’t want to do are endless, which is why I initially hired Erin. To my delight, Erin not only completes tasks on time, but she’s always on top of things. She reminds me when she needs something; she doesn’t need to be constantly poked via email. She also doesn’t mind when I ask her for something last minute, and believe me, authors are notorious for this. I can tell you right now that without Erin, I’d be lost in a quagmire of administrative gobbledygook with way fewer books written. She’s a godsend.

- Iris Morland, USA Today Bestselling Author


If you’re new to the book world and haven’t self-published before, I highly recommend hiring Erin as a Virtual Assistant. Erin’s knowledge, responsiveness, and straightforward communication style, made the process a breeze. Throughout the process, we had a couple questions where Erin provided research and her professional opinion to ensure we were making the right decisions for our book goals. This really helped us to move faster with confidence.

- Alison Brown, Marketing Manager, Rhythm Systems


Erin is such a delight to work with! I recommend her to authors and small business owners as often as possible, especially for her image creation work. She’s created blog images, social media banners, flyers, labels and thank you cards for my business. If I give her an idea, or even just a blog title, she’s able to create the perfect image and tone for it, and she matches it to my brand. Erin always delivers on time and is very clear on project expectations.

- Katie McCoach, Developmental Editor, KM Editorial LLC. 


Having worked with Erin on many projects in the past, I admire her work ethic. She is great at prioritizing, and being creative in many different aspects. I really like the way she gets to know who you are, making communication easier. You can give her ideas of what you want, and like magic it happens, but better than expected! I’m really considering taking on another project, just to work with her again.

- Su Maxwell-Hall, DoD Contractor and Operations Supervisor, Humana Government Business


Erin came highly recommended and did not disappoint. Through every step of the process from my proposal to her final version of my infographic, she provided ample communication, samples to guide my decisions, and carried my vision to fruition. Her service was prompt, affordable, and professional. I look forward to working with Erin again soon!

- Christopher T Nugent, Editor 


When I decided to hire a virtual assistant, I was overwhelmed; both by the idea of it all and number of responses I had. But Erin’s application stood out and I had a really good feeling about working with her even before I interviewed her! She knows her stuff, she’s super duper sweet, and her communication skills are top-notch. Her work is amazing and I can’t say how happy I am to have hired her!

- RaeAnne, Owner of Lavender Prose